Click 360˚
Click 360˚ (Cincinnati, OH)
Upstart Click 360˚ needed an upscale visualization of their service model – a proprietary photo rig and corresponding photo/video/3D printing service – and a website for promotions.
In addition to 3D visualization and site development, we pitched a new logo design and kinetic window display.
CONCEPT DEVELOPMENT
COPYWRITING
2D / 3D DESIGN & ANIMATION
WEBSITE DESIGN
WINDOW DISPLAY DESIGN
3D VISUALIZATION
The proprietary photo rig model (above) that we created was an eyeball rendering from a paper sketch supplied by the client’s in-house team.
WEBSITE
Reflecting the basic needs and budget, the simple site design (below) reflected the brand colors plus new textual content.
LOGO DEVELOPMENT
This was a concept that we pitched to better reflect their service.
We suggested a clean, graphical, modern logo design that touched on all elements of the business: the name (C + degree symbol), the circular rig and surrounding cameras, the central subject placement, and indication of a participant entering the setup.
WINDOW DISPLAY
We also pitched a new window display concept for their brick-and-mortar location to supplement their existing looping marketing video.
As seen in the following figure: Our idea was to use light to indicate motion/transformation of a static set design. A flat, translucent illustration of a figure sits in front several layers of translucent, colored screens. The illustration in the foreground lights brightly (indicating a camera flash), then the screens behind it light up sequentially (backlit, revealing back to front), which then reveals a spotlit 3D printed bust in the background with simultaneous chaser lights surrounding it – reflecting the idea of photo to 3D.
Our concept illustration above showcases this idea across both windows, along with their existing video screen on the left, and our logo concept on the door.
