CPG Video
Original design & animation for products, services, brands, and corporations.
The creation of (via partnerships with numerous agencies and studios) an immense amount of video content for public and internal use: B2B and B2C, presentations, technical animation, explainer videos, consumer research, shelf marketing, and broadcast.
Original, compelling, upmarket, animated video solutions for many Fortune 500 companies, international brands, products and services in the Consumer Packaged Goods industry.
Experience with many brands categories, including: healthcare, fabric care, beauty, personal care (hair care / feminine care), household / cleaning, pet care, food, and shopper research.
CONCEPT DEVELOPMENT
SCRIPT & COPYWRITING
STORYBOARDING
2D / 3D DESIGN & ANIMATION
EDITING (AUDIO & VIDEO)
RENDERING & DELIVERY
Tide+
Like much of my CPG work, I was the lead video designer on this project: the (then) new Tide+ initiative, which included a family of products with different features.
I concepted and designed a logo treatment with backgrounds, then created several of the full spots for market research.
These ideas and assets were then handed off to other designers, who I directed.
Additional Tide work, with some shelf marketing.
Internal brand reels.
Market research and shelf marketing videos.
Market research videos.
Broadcast ads.
Additional explorations: titles, logos, and graphics for videos of various uses.