Explainer Videos

Designed & animated explanatory videos.

Examples of commercial work that show processes of client products & services.
Like always, no stock / no AI.


 

CONCEPT & STORY DEVELOPMENT
SCRIPT & COPYWRITING
STORYBOARDING
2D / 3D DESIGN & ANIMATION
EDITING (VIDEO & AUDIO)
RENDERING & DELIVERY

PSA Explainer

Lead & Crime Correlation explainer concept

Matt created this video based on a supplied script, VO, and style prompt from a partner design studio – Matt then led the full development of the visual design from ideation through to completion.

All creative visual content was designed, animated, and edited in-house.

 

App / Service Explainers

Series for Avery Dennison Food Industry Apps

Partnering with AD’s interactive agency, Matt produced these three extensive animated spots for their marketing efforts.

Based on the brand equity, iconography, and some visual art direction (using previously created assets for style reference), we then ran with it and created storyboards, 2D & 3D design, assets and animation, edited in the supplied VO and stock music, animated and edited and rendered to spec.

The first of three explainers is shown here.
Full project page coming soon.

 

Museum Explainers

Disease Vector Education Center educational content

Working directly with the museum director & production team, Matt developed a large segment of educational video & interactive content for the museum – most projects from concept to completion.

Supplied with script and data from the scientists, this particular example is one of two videos that explains a technical process, housed within a button-based interactive surround.

Full project page with all museum content coming soon.

 

Onboarding & Tutorial Videos

SKIP App explainer series

Matt worked directly with the application creators to help explain and market the service, but also aid the user onboarding experience through tutorial videos. Meant to be short and easy to ingest.

This was created as part of a large development project, running through three design iterations, full app UX design, pitch / presentation investor videos, and so on.

Full project page coming soon.

 

Event Explainers

SalesForce Leadership event intro

Working with Salesforce’s agency, Matt developed this video fully from concept through to delivery, based on a supplied script and VO.

Apps, education, and other processes that require a technical explanation are the usual targets for explainer videos, but this is another use case that’s somewhat rare – how to enter and prepare for an event.

The simplest explanation is usually the right one.