Concept Design & Illustration
Examples of upstream work.
The beginning of a project is the most creative and most pleasurable part of the process. A blank sheet from which to create anything to tell your story. The air is clean, the skies are blue, and possibilities endless… as long as it’s buildable.
Showcased below are a few examples.... in concept.
CREATIVE & ART DIRECTION
CONCEPT DEVELOPMENT
STORY DEVELOPMENT
CHARACTER DESIGN
ILLUSTRATION
LAYOUT
CCSWD Recycling Awareness Regional Ad
Cuyahoga County Solid Waste District
Cuyahoga County, Ohio
Partnering with the CCSWD’s interactive agency, we produced a :30 and :15 spot front-to-back for regional air.
Based on the brand equity, iconography, new website design, we created the overall visual concept, 2D & 3D design and animation, sourced the VO artist and stock music, animated and edited everything (audio and visuals), and rendered to spec. We also partnered with a writer to help develop the script.
Additionally, we developed 3D assets to for print marketing collateral to reflect this design.
“Tri-State Strong: Getting to Zero” Regional Special
RC3
Ohio / Kentucky / Indiana Tri-State Region
Working with the production team of this public service news special, we developed the opener and graphics to help elevate the overall design.
We were supplied an existing logo, live action clips and VO, then created an overarching concept and design elements to animate. We supplied the opener, lower third graphics and titles, and closing background.
TurboTax / NBC Integrated National Campaign Spots
Intuit
Mountain View, California
Our director assisted the Intuit’s agency to supply the graphics for this campaign.
He helped to create the design and layout of the “Friendalyzer” (interactive social tool) and title sequence, and developed the animation for everything. Then delivered these pieces for them to incorporate into their live action cuts.
We created this reel to highlight and condense content from the 5 full spots.
Gorilla Glue National Ad #1
Gorilla Glue
Cincinnati, Ohio
Working with Gorilla Glue’s agency and production company, our director developed the graphics portion for this spot.
Through several rounds of graphics revisions, he created title comps, icons, text and effects animation for the glue activation segment.