Queue Games
Cedar Fair Entertainment Company (International)
An extensive library of original, branded animated “shell game” video games for Cedar Fair amusement parks worldwide, played intermittently on TV monitors within ride queues to engage guests.
CONCEPT DEVELOPMENT
STORYBOARDING
2D & 3D DESIGN & ANIMATION
EDITING (AUDIO & VISUAL)
RENDERING & DELIVERY
VIDEO DESIGN
These are some examples of the 33 fully-animated turnkey video games branded for each park (3 different outcomes per video concept), created to update and replace their current library. Although these are passive games (not fully interactive), they elicit active audience engagement and distract from queue wait times.
Working with Cedar Fair’s internal creative director, Matt concepted, designed, animated, added sound design, edited and rendered the videos to spec.
Deliverables included: storyboards, look development, original design and asset creation, several rounds of animation iterations, and the final videos.
Play the games!
Example board.
Ideation & Storyboards
Matt developed game concepts, full scripts and storyboards detailing the visual narrative for each of the original 11 design themes to be played in parks specific to location, year-round or seasonally. This included titles, general movements, and end results for each of the games.
Preliminary comp.
Asset & Sound Design
Matt created original 3D models and other designs with a mixture of stock elements to create a unique animated layout for each theme, as well as sourcing music tracks and sound effects unique to each design theme, which were then edited them to spec.
Title Design
A few examples of the title screens created for each design theme.
Several rounds of revisions were developed reflect the style of each of the video’s content and park placement.
Ice Cream Shuffle in context (The Racers queue at Coney Mall, Kings Island, Ohio).
Ice Cream Shuffle in context (Train Depot queue in Rivertown, Kings Island, Ohio).
Barrel Shuffle in context (Boo Blasters queue in Planet Snoopy, Kings Island, Ohio).